Privacy Policy

1. Introduction

The Finance Brokers (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information when you use our website at www.thefinancebrokers.co.uk and our services.

2. Data We Collect

We may collect the following personal data:

• ·Name, email address, and phone number (when you submit an enquiry)
• ·Finance type and estimated loan amount (when you use our contact form)
• ·Any additional information you choose to provide in your message
• ·The content of any conversation you have with Ben, our AI assistant, including anything you type and the contact details Ben asks for if you want us to look at your deal
• ·A scrambled (hashed) version of your IP address when you use Ben, which we store only to apply fair daily usage limits. We cannot read your IP address back from it
• ·Technical data such as IP address, browser type, and pages visited (via analytics)

3. How We Use Your Data

We use your personal data to:

• ·Respond to your enquiry and provide finance advice
• ·Answer your questions through Ben, our AI assistant, and review those conversations so we can check its answers are accurate and improve them
• ·Communicate with you about our services
• ·Improve our website and user experience
• ·Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your data based on: (a) your consent when you submit an enquiry form, (b) our legitimate interest in providing and improving our services, and (c) compliance with legal obligations.

5. Data Sharing

We may share your information with third-party lenders and financial institutions as part of sourcing finance on your behalf. We will always inform you before sharing your data with any lender. Enquiry details you submit are stored in our own secure customer-relationship system, and we use Brevo to notify our team of new enquiries; Brevo processes this data in accordance with their privacy policy.

Ben, our AI assistant, is powered by a third-party AI model provided by Google. When you send Ben a message, the text of that message is sent to Google to generate the reply, and Google processes it in accordance with their privacy policy. Your conversation is stored in our own systems so you can pick it up again on the same device and so we can review the quality of Ben’s answers. We do not pass your conversation to any lender unless you ask us to source finance for you, in which case the normal rule above applies and we will tell you first. Please treat a chat with Ben the way you would treat an email to us. Do not type anything you would not be comfortable sending us that way, and never share bank details, card numbers or passwords.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 24 months. Conversations with Ben are retained for up to 12 months. If a conversation did not lead to an enquiry, we do not use it to contact you.

7. Your Rights

Under GDPR, you have the right to:

• ·Access the personal data we hold about you
• ·Request correction of inaccurate data
• ·Request deletion of your data
• ·Object to or restrict processing
• ·Data portability
• ·Withdraw consent at any time

8. Cookies

Our website may use essential cookies to ensure proper functionality. We do not use third-party tracking cookies. If we implement analytics in the future, we will update this policy and seek your consent.

9. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at: ben@thefinancebrokers.co.uk